With the development of the Internet, individuals can release and spread information and viewpoints
through various social media platforms, such as Weibo, and thus an independent and distinctive media
comes into being. The newly developed media is known as We-media due to its personalization.
We-media prioritizes hot topics and spreads information through text, sound, images and video,
therefore it can effectively arouse the enthusiasm of the audience to interact with. The rapid
development of We-media is casting a shadow over the prospective development of the traditional
press industries such as newspaper.