for a business to be successful , it must spend a lot of money on advertising .
First, advertising is the key to success because people will not buy a product
if they never heard of it . I have a friend who started a small business .
He put all of this money into developing a door product
and employing excellent staff for customer service .
Unfortunately , he was never able to sell his products because he didi not advertise .
As a result, people never knew how his products and after-sale services were .
In contrast, some competitor companies with mediocre products and services succeed
because they have a huge advertising budget .
Companies that offer excellent products and services will fail
if they cannot make the public aware of their company and their products .