There is a reason why eCommerce has demonstrated such explosive growth in
the past couple of years. Indeed, with the internet becoming an essential
requirement of everyday life, businesses are learning to take advantage of the
numerous benefits of eCommerce, the most notable of which include:
Global market. A physical store will always be limited by a geographical area it can
serve. An online store has the whole world as its market. Going from a local customer
base to a global market at no additional cost is really one of the greatest advantages
of trading online.
Around-the-clock availability. Another great benefit of running an online business is
that it is always open. For a merchant, it's a dramatic increase in sales opportunities;
for a customer, it's a convenient and immediately available option.
Reduced costs. eCommerce businesses benefit from significantly lower running costs.
As there's no need to hire sales staff or maintain a physical storefront, the merchants
are able to save on operational costs and they can offer better deals and discounts to
their customers.
Inventory management. eCommerce businesses can automate their inventory management
by using electronic tools to accelerate ordering, delivery and payment procedures.