To attract customers, some advertisers exaggerate the utility of the product or avoid pointing out
their products’ drawbacks. This may not affect the judge of adults, but kids did not have ability
to discern the reality of the ads. From my perspective, I agree that advertising direct young
children should not be allowed.
Firstly, advertising to young kids is just a kind of cheating. By the employment of attracting
pictures and pleasant smile of babies, young children may be intrigued because they will equate
the quality of products with the braw, picturesque scene on TV or posters. These sellers exploit
this trait of young children and make the ads appealing to them. I have seen an ad about paper
diapers. The advertisement depicted a cute baby who wore a paper diaper. Everyone who passed by
the little boy, whether they are billionaires, princess, businessman, or beautiful girls, stared
at the little boy surprisingly and enviously. I was amused by the overstating device, while my
little sister was staring at TV full of envy in her eyes. I did not think that is a good omen
since she had enough paper diapers. As you can see, the ads have big charming to children and
trigger them to do wrong choices.
Secondly, some advertising may have bad effect on young children. Some advertising contains
something like violence that cannot be discerned the first time we see it. Some actions in the
advertising are dangerous and many kids will mimic them, which sometimes result in serious
aftermaths. The advertiser may explain that they have already put the slogan of “Do not attempt
to duplicate any of the tricks and stunts performed in this advertisement. “ However, children
cannot read, or they will seldom notice the caution like that. As for me, I won’t admit my young
sister to watch things which mentioned above.