In Qianhai, Shenzhen, an "international advertising industry belt" is rapidly taking shape.
On March 6th, a reporter from the 21st Century Business Herald learned from the Qianhai
Administration Bureau that over the past year, Qianhai has vigorously developed modern service
industries such as professional services, culture, sports, tourism, and commerce. Notably, the
advertising industry has performed impressively, achieving a revenue of 53.59 billion yuan in
2025, a year-on-year increase of 23.8%, accounting for more than half of Shenzhen's total.
By 2025, there will be 53 "four-above" enterprises in the advertising service industry in Qianhai,
with Publicis, Omnicom, and domestic leading enterprise BlueFocus, among the world's top four
advertising media groups, having successively established their presence.
Specifically, in November last year, Publicis Groupe's Shenzhen office located in Qianhai was put
into operation. "Here, Publicis Hong Kong and the mainland team will work seamlessly to provide
unique solutions for customers' cross-market needs. At the same time, the new office will inject
momentum into Publicis' AI strategy, providing continuous talent, ecological, and innovative
resource support," said Jane Lin-Baden, CEO of Publicis Groupe for Asia Pacific and China.
Publicis Groupe's full-year financial report for 2025 shows that its performance has achieved
comprehensive growth for the sixth consecutive year, with an organic growth rate of 5.6% and net
income reaching 14.547 billion euros. Among them, the organic growth of net income in the Chinese
market reached 6%, becoming an important engine for the group's global business growth.